Goal-Driven. Great Web Sites guide visitors toward actions that help your organization reach its goals. By identifying your goals in-advance and building your web-site around them, you help to facilitate your organization's success.

Audience-Centered. Great Web Sites speak to your audience's interests and reflects their values. An audience-centered approach helps you attract the attention, respect and commitment of the community you serve.

Integrated with Operations. Great Web Sites are integral to your organization's operations. They support your activities, offer value to the community you serve and enhance your effectiveness.

Consistent With Values and Brand. Great Web Sites communicate your organization's values. The design and content of your site tells site visitors what to expect from you, speaks to your credibility and helps build confidence in your offerings.

Visually Appealing and Easy to Use. Great Web Sites are visually appealing, engaging and easy to use. When visitors find information or features they need and use them intuitively, they are more likely to take action that brings you and your organization closer to its goals.

Visited. Great Web Sites are destinations. You must have an effective strategy for engaging prospective visitors, keeping them aware of your value and drawing them to your web site.

Regularly Improved. Great Web Sites adjust to changing conditions and a better understanding of your stakeholders. With clear indicators of success, methods for measuring them, available data for analysis and clearly defined review process, you can measure and improve the effectiveness of your web site.