Welcome to the Mind Sky blog!
Join us as we offer our thoughts about developing relationships online, taking as inspiration a recent technology news story or trend.
About This Blog
By David Hollender - February 1, 2009In our blog, Mind Sky explores key elements of relationship-building, highlighting examples of successful (and not so successful) online activities in the news, pointing out what works and what doesn't, while bringing you closer to the latest trends.
read moreChanges Come, Changes Go
By David Hollender - November 15, 2009.jpg "View the original image on FlickR")
Today's best practices for online communication may soon seem as quaint as the recommendations of 20th century advice columnists like Emily Post, Ann Landers and Abigail Van Buren. How can we keep ahead of the curve?
Stop Twitter, That's TMI!
By David Hollender - October 12, 2009.jpg "View the original image on FlickR")
Though Twitter is powerful, convenient and ever-ready as a tool for broadcasting messages to fans and followers, communicators might be well advised to resist the temptation to share, share and share again.
Help Us, Tom DeMarco
By David Hollender - September 29, 2009.jpg "View the original image on FlickR")
Back when interruptions came only from phone callers, occasional knocks on my cubical door and the alluring sound of a nearby ice-cream truck, noted author and teacher Tom Demarco wrote about the impact of disruptions in ones stream of thought. Not a pretty sight, said Demarco, that as few as three interruptions a hour can skuttle all productivity. As the problem of information overload has increased in an age of pervasive communication, is there anything we can do to manage or mitigate the flow?
Broadcast This!
By David Hollender - September 21, 2009
Contrary to the immense buzz around Twitter, Facebook, LinkedIn and scores of other technology widgets, tools are not what make social media all the rage. Bigger news is a communications paradigm shift, away from broadcast as a means for getting a message out, and toward a more networked model of communication.
Can You Hear Me Now?
By David Hollender - September 8, 2009.jpg "View the original image on FlickR")
As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.
Is Twitter for Old People?
By David Hollender - August 24, 2009.jpg "View the original image on FlickR")
Where the conventional wisdom once held that the young are our early adopters, oldsters are beginning to help drive the pace of technology-based change.
Listening to The Groundswell
By David Hollender - August 18, 20091.jpg "View the original image on FlickR")
While assessing the value of your social media tools by their ability to deliver metrics may not sound exciting, it is key to getting results, measuring ROI and convincing your boss or board of directors of their value.
The Branding Panic of 2009
By David Hollender - August 11, 2009.jpg "IPod Video (Image adapted for the Mind Sky Blog). View the original on FlickR")
While upstart bloggers and new-agey techies muse about trusting the crowd to define an organization's identity, communicators worry around losing control of their brand. Organizations will need to embrace a partnership with the crowd without getting lost in it.
Shut Down Your Web Site!
By David Hollender - August 3, 2009
Now that you have dumped many dollars and hours into the web, perhaps this would be a good time to ask what you are getting in return.
