brand
The posts in this section relate to the term brand as it relates to online communication or social media.
The Branding Panic of 2009
By David Hollender - August 11, 2009.jpg "IPod Video (Image adapted for the Mind Sky Blog). View the original on FlickR")
While upstart bloggers and new-agey techies muse about trusting the crowd to define an organization's identity, communicators worry around losing control of their brand. Organizations will need to embrace a partnership with the crowd without getting lost in it.
read moreThe Virality of Good Intentions
By David Hollender - April 19, 2009To thrive in a world where the best and worst of news can be spread in an instant by almost anyone, organizations must increasingly live by the virality of good intentions to achieve their goals.
