communication channels

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Are Websites Dead?

With a vast and growing landscape of powerful and free tools now available, from Facebook to YouTube, is it still worth the time, trouble and expense of building a website? We explore some pluses and minuses.

Broadcast This!

Communication ManContrary to the immense buzz around Twitter, Facebook, LinkedIn and scores of other technology widgets, tools are not what make social media all the rage. Bigger news is a communications paradigm shift, away from broadcast as a means for getting a message out, and toward a more networked model of communication.

Can You Hear Me Now?

Can You Hear Me Now?As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.

The Message, Media and Measure

While there has been much press hype about Twitter and other emerging tools, successful communication requires that their users do more than just experiment with them. Organizations must measure their communication channels by their ability to engage, rather than raw popularity.

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