communication channels
The posts in this section relate to the term communication channels as it relates to online communication or social media.
Are Websites Dead?
By David Hollender - September 1, 2010With a vast and growing landscape of powerful and free tools now available, from Facebookto YouTube, is it still worth the time, trouble and expense of building a website? We explore some pluses and minuses.
read moreBroadcast This!
By David Hollender - September 21, 2009
Contrary to the immense buzz around Twitter, Facebook, LinkedIn and scores of other technology widgets, tools are not what make social media all the rage. Bigger news is a communications paradigm shift, away from broadcast as a means for getting a message out, and toward a more networked model of communication.
Can You Hear Me Now?
By David Hollender - September 8, 2009.jpg "View the original image on FlickR")
As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.
The Message, Media and Measure
By David Hollender - May 6, 2009While there has been much press hype about Twitter and other emerging tools, successful communication requires that their users do more than just experiment with them. Organizations must measure their communication channels by their ability to engage, rather than raw popularity.
