customer-centric

The posts in this section relate to the term customer-centric as it relates to online communication or social media.

Can You Hear Me Now?

Can You Hear Me Now?As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.

It's Good For Me, Must Be Good For You

What would you think of a company that pressures customers to purchase a more expensive item just to get a less expensive one? Schrewd? Machievellian? Perhaps, just plain out of touch with their customers. It's okay to rant a little here because today I am talking about the phone company. There was a time that many of us loved to hate Ma Bell... and many feel the same way about her descendants.

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