The posts in this section relate to the term customer-centric as it relates to online communication or social media.
As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.
What would you think of a company that pressures customers to purchase a more expensive item just to get a less expensive one? Schrewd? Machievellian? Perhaps, just plain out of touch with their customers. It's okay to rant a little here because today I am talking about the phone company. There was a time that many of us loved to hate Ma Bell... and many feel the same way about her descendants.
