customer needs
The posts in this section relate to the term customer needs as it relates to online communication or social media.
Can You Hear Me Now?
By David Hollender - September 8, 2009.jpg "View the original image on FlickR")
As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.
read moreThe Special Sauce At McDonalds
By David Hollender - February 6, 2009What do McDonalds Double Cheeseburgers have to do with building relationships online? Well, nothing directly, but the company's decision to move the Double from their dollar menu and replace it with the similar McDouble Burger illustrates how a savvy marketer can strengthen customer relationships through unusual solutions.
