The posts in this section relate to the term trust as it relates to online communication or social media.
Contrary to the immense buzz around Twitter, Facebook, LinkedIn and scores of other technology widgets, tools are not what make social media all the rage. Bigger news is a communications paradigm shift, away from broadcast as a means for getting a message out, and toward a more networked model of communication.
Such an uproar about Facebook's new assertion that it forever controls all content that anyone posts on their web site. It only took a day for the company to take an aboutface on the issue, which offers a lesson for anyone who operates a web site or other online service.
Good news from the cell phone company this week. Sign up for their family plan for 2 years and you can add a line for $9.99/month, they promise. Exceptions apply only when you try to add a line and they can't figure out how to make it happen. Closer to home, what happens when your organization makes a promise to stakeholders without providing staff with effective tools and training?
