Twitter

Is Twitter for Old People?

Where the conventional wisdom once held that the young are our early adopters, oldsters are beginning to help drive the pace of technology-based change.

Sincerely Yours

The pomp and formality that once punctuated intelligent discourse has been replaced in the Internet age by a more informal stream of communications that is broader and more frequent. This phenomenon offers insight into the impact and value of online communications on organizations building relationships to help meet their missions.

Relief From Twitter Overload?

Like a glutton, I have overloaded my list of Twitter feeds with interesting connections, newsblips, worthy organizations and other stuff that seemed compelling, at least when I signed-up. With all the excitement bubbling around Twitter and its myriad of uses, I thought I would share a few observations about the tool, its strengths, and challenges it poses for online communicators.

On Abstract Art and Social Media

Without consideration of form and composition, modern art can appear to be a monument to amorphism. And so it is with social media. Its pallate of tools, from Twitter to Facebook, blogs and wikis requires context and form to bring forth meaning and clarity.

The Message, Media and Measure

While there has been much press hype about Twitter and other emerging tools, successful communication requires that their users do more than just experiment with them. Organizations must measure their communication channels by their ability to engage, rather than raw popularity.

The Virality of Good Intentions

To thrive in a world where the best and worst of news can be spread in an instant by almost anyone, organizations must increasingly live by the virality of good intentions to achieve their goals.

I Shudder To Flutter

An April Fools prank brings to the surface a big question of concern to many organizations: How do you deal with individual communication needs and preferences in a growing online community?

Did I Really Say That?

Perhaps you heard about the job applicant who, after receiving an offer from Cisco Systems, sent a twitter message (tweet)

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

With an appropriate level of shock, others have commented on the apparent lack of couth exhibited by this supposedly tech-savvy individual. Why would any rational person do such a thing?