web analytics
The posts in this section relate to the term web analytics as it relates to online communication or social media.
Can You Hear Me Now?
By David Hollender - September 8, 2009.jpg "View the original image on FlickR")
As 21st century communicators, we thrive on a wealth of tools for collecting and analyzing data. But contrary to popular misconception, questions are more powerful than advanced technology, data and tools.
read moreIs Twitter for Old People?
By David Hollender - August 24, 2009.jpg "View the original image on FlickR")
Where the conventional wisdom once held that the young are our early adopters, oldsters are beginning to help drive the pace of technology-based change.
Listening to The Groundswell
By David Hollender - August 18, 20091.jpg "View the original image on FlickR")
While assessing the value of your social media tools by their ability to deliver metrics may not sound exciting, it is key to getting results, measuring ROI and convincing your boss or board of directors of their value.
Shut Down Your Web Site!
By David Hollender - August 3, 2009
Now that you have dumped many dollars and hours into the web, perhaps this would be a good time to ask what you are getting in return.
The Eyeball Trap
By David Hollender - July 6, 2009
The Washington Post recently published an article questioning the efficacy of online advocacy. Their words conjured visions in my mind of the late 1990s when the key metric of success for dot-coms was the number of people who bothered to show up at their web site. What hasn't changed in the last decade is the human tendency to equate popularity with success. But to achieve true impact, communicators must move beyond the proverbial count of eyeballs to a measurement of actions that leads toward specific goals.
