Facilitating Social Media Integration

Posted January 9, 2010

With much attention continuing around Social Media, there has been much discussion in the past year about how to use  Facebook, Twitter and other tools.  As an advocate for thougthful technology use, Mind Sky's David Hollender, together with Arlington Soho's Shelly Good-Cook, helped to take the conversation more strategic as facilitators of an ASAE Idea Swap held in Washington, DC this week.  In a discussion that centered on Integrating Social Media with other communication tools,  26 participants, including association staff, consultants and vendors, explored key topics like finding the right tools for particular demographics, efficacy of particular social media activities, and importance of analytics to measure social media's contribution to an organization's success.