Audience Research Services

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It is no secret that audience wants, needs and challenges are valuable inputs when planning a new website, social media initiative, membership, marketing, professional learning, or advocacy initiative. Solid audience research can support decisions about website architecture, timing and content of eNewsletters, social media outreach strategies, design of new online tools or approach to developing a learning event. But obtaining and analyzing data appropriately can be a challenge.

To provide you with needed insights, Mind Sky offers a variety of audience research services. We offer:

  • Audience surveys to help you learn about needs, attitudes, perceptions and challenges of key audiences.
  • Online instant polls for your website or blog, followed-up with timely analysis, to provide quick insights or learn about emerging trends.
  • Website, social media and email metric studies to help you understand audience response to outreach, and assess drivers of online engagement.

Each study is designed to provide targeted insights that address your most important questions.