Web Site Evaluation

With experienced eyes, a goal-centered approach, and an understanding both of technology and communications, Mind Sky can examine your website, and identify issues that may affect your ability to raise revenue, recruit members, deliver services or advocate for your cause.

Services

Mind Sky looks at your website's organization, layout, content, functionality and other factors that may affect its effectiveness. Then, we recommend improvements to increase your ability to attract visitors, improve the user experience and measure more successfully the result of your efforts.  In addition, we evaluate how well content and features support activities such as fund raising, volunteer recruitment, advocacy campaigns and member retention, and look for elements of structure, organization, layout and visual design that can be improved or optimized.  We conduct three kinds of reviews to pinpoint issues that require your attention:

1. Heuristic Review - Viewing your website as a typical visitor, we look for elements of structure, design, navigation and layout that may affect both user-experience and outcomes (revenue generation, new members, and so on) that you desire.
   
   
2. Statistical Review -  Using available web site analytics, we uncover insights about your online visitors, how they discover your website, look for information and complete critical tasks like event-signups, membership renewal, and online purchases.
   
   
3. Operational Review - We examine existing website functions and features to analyze how effectively they contribute to your most important activities, initiatives and operations.
   
   

As part of our evaluation service, Mind Sky provides you with an assessment of your website's strengths and identify opportunities for improvement.  Further, we offer recommendations for getting more from your investment in emerging online communication and social media tools. But we do not stop with reviews and assessments.  Mind Sky helps you put your plans into action,  offering implementation planning, search engine optimization, web site analytics, and technology use training.

Mind Sky has a breadth and depth of experience in communications and technology - both necessary to address the challenges of online communications.  Our business-focused approach, years of technology experience and dedication to the association and nonprofit communities sets us apart.

Contact us to discuss your website, learn how to prepare for a redesign or make incremental improvements.