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Website Planning Study

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Mind Sky's Website Planning Study provides you with insights to make the most of your upcoming website re-design.  By reflecting on your current website's strengths and weaknesses, you can more easily identify high value features, areas for improvement, usability traps and visitor engagement challenges to be addressed by your new online presence. 

Understand Your Strengths and Challenges

During a website planning study, Mind Sky takes an objective look at your existing website's content, organization, navigational structure, and layout. Using a blend of heuristic, analytic and usability reviews, we identify your site's most successful characteristics and factors that may be limiting your communication or operational impact. Mind Sky helps you answer fundamental questions to guide your website update project to greater success, for example:

  • Is your existing website meeting the expectations of its key audiences?
  • Are visitors able to find content, tools and resources easily?
  • What most interests stakeholder groups who visit the site?
  • Does the site encourage visitors to take actions of value to the organization?
  • Are there usability issues preventing individuals from utilizing the site?

Build Stakeholder Support

Thoughtful analysis and supporting metrics provide quantifiable documentation of your needs.  With information in-hand, you can more easily build support for your project among funders and management. Quantitative data support your rationale for committing resources to a web redesign project.

Articulate Your Requirements

The results of your study may identify specific findability and usability issues, and shed light on site visitor needs and expectations.  These insights can inform your approach to structuring the site, organizing its content, and determining new features. Good insights can help you develop formal requirements that articulate complete and accurate needs to website developers.

Start With A Website Upgrade Study

If you are considering a website update project, a Website Planning Study provides a great starting point for identifying needs, articulating achievable goals, providing inspiration and making the case for your project. Mind Sky will get you the information you need. Contact us to get started.